Stop companies stretching the truth - The Economic Times (indiatimes.com)

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Stop companies stretching the truth - The Economic Times (indiatimes.com)

Every label coming out from FMCG, nutraceutical, cosmetic, pharmaceutical and wellness sectors must be properly checked by regulators. In this context, Supreme Court rightly pulled up the Indian Medical Association (IMA) last week for not taking action against Patanjali on complaints for the company's alleged 'misleading' claims and 'disparaging' ads against the allopathic system of medicine.

 

Karthik Kondepudi

Partner, Herbochem

Every label coming out from FMCG, nutraceutical, cosmetic, pharmaceutical and wellness sectors must be properly checked by regulators. In this context, Supreme Court rightly pulled up the Indian Medical Association (IMA) last week for not taking action against Patanjali on complaints for the company's alleged 'misleading' claims and 'disparaging' ads against the allopathic system of medicine.

Recently, Patanjali found itself under the scanner of regulatory bodies and Supreme Court in the context of dodgy advertising practices. Welcome as this development was, the ayurvedic major is hardly alone in stretching the truth when it comes to advertising. While regulatory authorities must ensure that advertising adheres to ethical standards and doesn't mislead consumers, such scrutiny should be applied across the board.

 

Karthik Kondepudi

Partner, Herbochem